Sunday, 1 November 2009

Customer obsession

Having spoken to colleague bloggers, the one point that comes across time and time again when deciding a blog theme, is to ensure that whatever you choose is something you're truly passionate about. Otherwise, you'll quickly find that times between updates get increasingly longer.

For me, that topic is how great organisations find the right set of ingredients within their business to develop truly great customer experiences to their commercial advantage. Likewise, in working this through, it's equally as interesting to look at those who don't quite get there, to understand what's going on and what to take out of it.

Hopefully, you'll find this of interest. Please feed back to help me continuously improve.


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